How Much To Spend

The most beautiful diamond your budget allows.

You need to ensure you are not overextending yourself, so finding the right balance is the key. The first step in finding that balance is to do your homework on buying diamonds.

You should know how to judge the fair market value and quality of the diamond. Click here for information about the 4C’s and Certification. Also make sure that you are buying your diamond from a trusted retailer who will provide you with a money-back guarantee, the ability to exchange or upgrade your diamond and on-going high quality service. Learn more about where to buy a diamond.

The selection of beautiful diamonds is almost limitless today. For virtually every budget, there is a beautiful diamond that’s sure to please her. Remember that the enduring love and commitment a diamond stands for are far more important to a woman than its size or cost.

See the full Leo Diamond collection online at web sites. Or, visit Ernest Jones or Leslie Davies stores.

With a clear budget in mind, you’ll want to search for the most beautiful diamond you can find at the greatest value for your money. Compare the diamonds you are interested in, using both the 4 C’s and GemEx® diamond brilliance certification. Once you are confident that you’re getting fair market value and verified quality, use your eye to observe the diamond’s beauty. Hold it in your hand, turn it in the light, and watch how it sparkles. And remember, size has little to do with the beauty of the diamond. A smaller diamond that’s cut to be visibly brighter, like The Leo Diamond®, will outshine a much larger diamond that’s not cut as well.